7DAYS is a multimedia organisation that ‘Engages and Inspires Communities’ in the United Arab Emirates (UAE).

Since 2003 7DAYS has been gathering, creating and distributing unique high-quality content to the country’s multicultural expatriate and local population.

The 7DAYS newsbrand is now firmly established as a favourite daily staple in the UAE consumers’ news and entertainment diet. We are proud of the brand personality that 7DAYS projects, yet we are committed to being an integral and responsible citizen of the UAE.

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More than a newspaper
With our multimedia capabilities including print, online, social media, video, leaflets and flyers, bespoke distribution and events, we are able to design and deliver marketing solutions that meet our clients’ objectives with the maximum cost efficiency and optimum results. (See our Case Studies on this site).

A unique core competency is in our distribution business, 7DAYS Direct Distribution. Our own branded fleet and 70 staff ensure that 75,000 copies of 7DAYS newspaper are delivered each day of the working week to 32,000 high-end villa compounds, upmarket apartments and business premises, along with hotels, malls and myriad UAE coffee shops.

The 7DAYS newsbrand is now firmly established as a favourite daily staple in the UAE consumers’ news and entertainment diet. We are proud of the brand personality that 7DAYS projects, yet we are committed to being an integral and responsible citizen of the UAE.

  • We will build our readership across platforms via the region’s most dedicated editorial team.
  • We will develop new revenue streams via innovative advertiser and reader engagement.
  • We will be an integral citizen of the United Arab Emirates and all countries in which we operate.
  • Our sales team will be the most creative and professional in the region.
  • We will work together as a team to create exciting new products and services for our valued customers.
  • We will be profitable in the interests of our stakeholders and our future.
  • We will invest in our people.
  • We will be bold in executing our strategy.
  • We will have fun doing it all.



1) Decide what the business stands for and where it is going.  (Strategy)

2) Hire GREAT people who have a passion for what they do and also share your vision.  (Recruitment)

3) Then… GET OUT OF THEIR WAY AND LET THEM GET ON WITH IT.  (Not forgetting to add your encouragement and support where required).  (Execution)

4) Welcome your failures, understand them and move on.  (Learning)

5) Celebrate your successes.  (Recognition)

6) Treat everyone with respect and compassion.  (Humanity)

This is how we live at 7DAYS  and that is how we will realise our vision to ‘Engage & Inspire Communities’.

Working with THE BEST

Official Newspaper of the DP World Tour Championship - European Tour

7DAYS is in good company with Emirates Airlines, BMW, Rolex, DP World and Jumeirah

Official Media Partner of the Emirates Environmental Group

We are proud to support the EEG in promoting its activities and education programmes to help preserve the planet.

Official Newspaper of the Emirates Airlines Dubai Rugby 7s

7DAYS is proud to support Emirates Airlines and HSBC in delivering Dubai’s annual rugby extravaganza.

The Sheikh Mohammed Centre for Cultural Understanding

We are proud to support the management and staff at the SMCCU and promote cultural integration within the UAE

Frequently Asked Questions

As the United Arab Emirates’ favourite daily newsbrand 7DAYS attracts a lot of interest and we enjoy that. It is important that certain facts are clear and hopefully we provide some useful detail here.

Who owns 7DAYS?
7DAYS is wholly owned by the Daily Mail & General Trust plc (DMGT). The group purchased 7DAYS in 2006. DMGT is a UK FTSE listed international media group with global operations and investments in media, energy, property, insurance and education. The group also owns the world’s most-visited news website, ‘mailonline’, as well as Metro UK, the highly successful daily free commuter newspaper.
Why is the newspaper called 7DAYS?
Originally, 7DAYS was a weekly newspaper (hence the title). Since 2004 it has published five days a week (Sunday to Thursday). The brand ‘7DAYS’ now represents much more than the newspaper alone and our media portfolio offers 24/7 news, sport and lifestyle content across the UAE. This quality content is available digitally via your desktop, tablet or smartphone as well as through all the major social media platforms.
Is your content regulated?
We regulate our own content. 7DAYS is a responsible and integral citizen of the UAE and clearly understands the country’s publishing laws. Everything we do is decent, honest and truthful and aims to promote unity, cultural integration, respect for fellow citizens and their religion and to support the UAE leadership’s vision and strategy in creating a sustainable world-class economy.
How do you make money as a business?
As with every other media company, our main revenue source is advertising. This is achieved through print and online advertising and leaflet distribution. 7DAYS is not exposed to the decline in sales of newspapers as we distribute the newspaper free to our readers, both in printed form and digitally. This also ensures consistency in reaching the ideal target audience for our advertising customers and guarantees a consistent reach. 7DAYS operates its own distribution company for the newspaper and copies are independently audited twice each year by the BPA Worldwide. This is a quality assurance for our commercial partners.


Safety on the roads of the UAE is of paramount importance to Al-Futtaim Honda and we have a responsibility to help spread the right messages throughout the community. The #Roadsmart initiative with 7DAYS allowed us to reach a broad online audience, and crucially, has started a social debate about issues which affect us on the roads every day.

Colin Cordery

Regional Managing Director, Al Futtaim Automotive


We brought our brand to the mouths of everyone and when people think organic, they think Organic Foods & Cafe.

Nils El Accad

Founder & CEO, Organic Foods & Cafe


We are very satisfied with the results from our latest campaign for the Al Badia Golf Club by Intercontinental Dubai Festival City – ‘More than just golf.’

The campaign we ran with 7DAYS has been very successful in reaching the intended clientele, with a remarkable response from the ads. 7DAYS as an advertising medium offers good value for money and with a high level of public interest content, advertisers are exposed to a captive audience. The executive management team always offers their complete support that goes over and above simply booking ad space. When we book our campaigns with you, it is a genuine partnership.

Christian Pertl

Director of Sales & Marketing, Intercontinental Hotels Group, Dubai Festival City


I worked with 7DAYS on Casio End-User Transformation Strategy that was challenging to map the required action to turn a normal newspaper reader into an active social media user that initiate a conversation with Casio. 7DAYS demonstrated an extensive ability to understand our core strategy concepts and came up with the right steps of implementation! The amount of creativity 7DAYS team got is immeasurable! We hit an outstanding customer impressions and engagement on social media. People got really creative and the amount of participation we got is tremendous.

Aboud Khederchah

Assistant Manager, Marketing, Casio Middle East


In 2015, for the second consecutive year, we joined forces with 7Days to launch the UAE’s Cutest Baby Competition – and like the previous one, this edition proved to be a real success. The KraftHeinz Company in partnership with 7Days gave mothers in the country the unique opportunity to nominate their child to be crowned the UAE’s Cutest Baby. The contest was promoted via various media – both online and offline – and, as a result, an overwhelming number of submissions were received. We, at The KraftHeinz Company, look forward to collaborating with 7Days in 2016 to bring to life the third edition of the UAE’s Cutest Baby Competition.

Antoine Moukarsel

Senior Brand Manager MENAT, Baby Food & Infant Nutrition


We were delighted with the results from the 7 DAYS / Spinneys Easy Eats campaign.

The series achieved excellent engagement with our target customer base and exceeded our expectations.
The simplicity of the message and the valuable video content resonated very well with our customers and provided us with content we can use on our own site.

Colette Shannon

Communications Manager, Fine Fare Foods


With the power of 7DAYS and their magnificent team we have achieved our summer campaign target in record time.  The distribution of 7DAYS Newspaper is spot on, it really does get everywhere you need and more!

The 7DAYS team are always on hand and have a wealth of experience in getting the best coverage for your budget.  If I could only chose one form of advertising it would be with 7DAYS.  THANK YOU for your support and looking forward to working with you again on our next campaign.

Tom Rourke

Director of Golf, The Track, Meydan Golf

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